Marketers are continuously on the move. There are always deadlines to meet, content to plan, and strategies to put into action. Marketers are multitasking geniuses, and the rise of marketing automation emails is one of the reasons they can get so much done throughout the week.
Marketing automation has established itself as a best practice. Adoption increased dramatically in the previous decade, and with good reason. The extra free time marketers were granted might be used to maximize budgets in other areas, thanks to the time saved by reducing difficult operations.
The goal is to improve the quality of customer interactions, generate leads, simplify the transition from browsing to buying, and convert clicks into customers.
Now that we’ve gotten everything out of the way, it’s time to get down to business. So buckle up as we take a deep dive into the realm of email automation. Five advantages of email automation (ta da!) are presented by APSIS.
Keep your leads interested and turn them into sales.
Email automation is an important step in the process of converting leads to customers. This is a scenario from an APSIS article about marketing automation from 2017, but it’s still applicable today.
You send an email invitation to a select group of people, encouraging them to download your most recent whitepaper.
Besides, you thank them for the file and express your interest in them in an email.
Furthermore, you send an email to the people who downloaded your whitepaper a few days later, offering them a fresh deal.
If they accept the second offer, you can bet they’ll be very interested in your products or services. It’s time to call in the sales team!
We understand the importance of lead creation for a successful business. Set up an email campaign that drip feeds a series of emails into your subscribers’ inboxes using email automation.
This form of campaign will keep your name in front of those who are interested in your products or services but aren’t ready to buy yet. Make your emails more interesting by not using the same tired format all the time.
Your sales staff will benefit from automated emails.
Automated email flows are designed to nurture such prospects, which is also beneficial to the sales staff. For far too long, sales and marketing have been viewed as two distinct branches of the tree, when they are, in fact, the foundations of any business.
Sales and marketing will entwine and intermingle, much like roots, as they work toward the same goal: maintaining the business healthy and nutrient-rich. Our nutrients satisfy clients, but you get the idea.
When marketing employs email automation, sales will be able to analyze the results of each campaign and determine what material worked and what didn’t.
Sales will be able to know if a potential customer has completed a form, and they will be able to use that information to approach that person from a position of strength.
However, you’ll need to invest in a marketing automation solution before you can do any of that. Fortunately, we have one that we can highly recommend… if you only want to go to this page, click here.
Customers will be less irritated if you don’t annoy them.
Nothing is more annoying than an aggressive marketing department that sends out email after email, filling your inbox with junk. That company isn’t getting a lot of repeat business; don’t make the same mistakes they did.
That will never be a problem with email automation software. We use marketing automation emails by smart businesses to segment clients into distinct groups.
This enables organizations to tailor distinct messages and content to those various groups, which are typically segmented based on demographics, location, or purchasing history.
If your company sells a variety of goods, you can segment customers into distinct lists based on their purchasing history. Emailing Person A (who purchased a slow cooker and a sandwich press from you last year) about a new line of kettles and toasters will gain you more traction than emailing Person B. (who bought a hedge trimmer).
Email automation can help you work smarter while also helping you work harder. In our opinion, this is a win-win situation. But don’t take our word for it; consider the following statistics:
When compared to non-segmented email campaigns, segmented email campaigns had a 100.95 percent greater clickthrough rate.
We can achieve revenue increases of up to 760 percent by segmented email marketing campaigns.
Email automation can help you increase your earnings.
Email automation can also help you increase your earnings. You can send transactional emails to website visitors who have completed a specified action, such as downloading a whitepaper, signing up for your newsletter, or simply exploring your site.
These emails often feature information such as a download link for the whitepaper or product details, but they can also contain small breadcrumbs to entice clients to spend more money if they have already done so, or to make their first purchase.
As a thank you for subscribing to a newsletter, savvy marketers will include little sections that promote products or a small discount coupon.
We may also use client loyalty to enhance revenue, and email automation is a wonderful approach to raise customer lifetime spend. We may use these technologies to automate feedback requests, deliver customised offers to your high-rollers, and perform re-engagement efforts for clients who haven’t spent in a long time.