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Guide to Drafting an Automated Message to Clients

Many people carry their mobile devices all the time. This makes text message marketing more effective than other channels. Thus, if your goal is to grow your business, you need to schedule messages to inform customers and prospects about your products and services launch, upcoming events, appointments, flash sales, and coupon codes. With automated messages, you will bring back your old customers, thus keeping them active. Also, you will save time and increase accuracy, which will double your marketing efforts. But how can you create auto texts successfully? This guide will teach you how to draft automated messages for your prospects.

Consider Automated Text Messaging Service

While phone calls and emails are good ways to inform customers and prospects, business text messaging creates a new level of convenience and customer experience. With automated messages, you will not face heavy workloads and errors. However, this process can only be easy if you choose the right text automation company.

 

A text messaging service will allow you to create several groups out of your subscribers’ list. This will help you send a personalized message to the selected clients instead of the entire list. Besides, with a texting service, you can make automation simple. You will be able to use auto-replies to follow up on missed calls and schedule appointments. All you need to draft automated messages successfully is to choose the right texting service for your business. Consider one with features that make SMS marketing easier.

Upload Your Selected Contact List on the Page

Everyone loves reading messages that sound like they were specifically written for them but not as a group. People will engage more with personalized marketing text messages than those which are not. They are likely to click, open, and reply to your text when they feel that you are speaking directly to them. An easy way to achieve this is by segmenting the list into groups. You can divide the groups based on the customers’ ages, gender, geographical location, purchase history, or job title. This will determine the type of message they will receive. If you send the right message to your prospective customers, they are likely to convert and make a purchase. Also, a personalized marketing message will allow you to show your customers that you understand their needs from the first interaction.

Create an Automated Text Message

When choosing a text messaging app, it is good to ensure that it is easy to use. This will make it easy to type your message. Now that you already have your selected groups, you need to think about the type of content to send. When creating an auto text, there are some things you need to adhere to. First, you need to make sure that your offers are unique. The subscribers should have the urge to read the text each time they receive it. It is good to avoid sending the same offer each time to prevent customers from getting bored with your messages.

Secondly, you need to create an expiry date on each offer. This will allow your prospects to take action quickly. Also, come up with a call to action statement to convince the prospective customers to take the appropriate step.

Schedule the Automated Texts

When the text message is ready, you need to develop a schedule on how you want the customers to receive it. Do you want the prospects to receive the news every week? Or do you want to send it monthly? This will cut no-show rates and boost attendance for your events.

A reminder campaign will help you send automated messages at the right time. You may decide to send it right away or in the future. With this, your customers and subscribers will not miss essential offers.

Bottom Line

An automated message is a powerful tool to help you grow your business. This marketing strategy will allow you to send personalized messages which provide a better customer experience. Also, it can save you a lot of time and eliminate errors. With this, you will be sure to get better results. If you follow this guide, you will draft automated messages to provide instant communication to your clients.

 

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