1. Ignoring the Competition
It goes without saying that you have competitors if you’re like most firms. Furthermore, those competitors are vying for the same market share as you. You must pay attention to what they are doing, how they are doing it, and the results of their efforts.
Competitive analysis should not only be a big element of your launch plan, but it should also be done on a regular basis. Use an alert system to notify you anytime your competition publishes a piece, targets a specific term, or produces a new item, so you can adopt a hands-off approach. This allows you to keep one step ahead of the competition and avoid missing out on clear possibilities. We also suggest keeping a watch on their social media accounts to observe what they’re posting, how they’re participating, and what strategies they’re employing.
2. A lack of a well-thought-out marketing strategy
A robust marketing strategy is essential for a successful ecommerce shop. People won’t know your products exist if they can’t find them. Purchasing from you, predictably, becomes impossible. A hybrid marketing strategy that incorporates SEO, social media, paid advertising, and content production is vital. You will reap the benefits of increased customers, sales, and conversions if you accomplish this. Make sure to lay out your approach and progress so you can keep organised and on top of what’s working and what isn’t.
Do you need assistance keeping track of your ecommerce store’s performance? Learn more about Vantage’s free analytics dashboard for shops to gain insight into what’s driving their success.
3. Providing poor or non-existent customer service
One of the most important parts of a successful internet store is customer service. You can bet that if you don’t invest in excellent customer service, your customers will leave you sooner rather than later. According to HelpScout, 78% of customers have abandoned a shopping cart or transaction due to bad customer support. As if that weren’t terrible enough, people complain about bad customer service twice as much as they do about good customer service, which means word of your company’s service flaws might go global.
With that in mind, keep in mind that excellent customer service is critical to ecommerce success. To be successful, you must adapt it to your clients’ needs, the growth of your platform, and the items you choose to offer.
4. Failure to Create Buyer Personas
You’re missing out on business you should be claiming if you’re not establishing buyer personas. Buyer personas, or fictionalised persons who closely match your target consumers, help you tailor your marketing message and product distribution while also ensuring that the people you’re attempting to reach are paying attention.
If you’ve never established a marketing persona before, now is the time to get started (HubSpot’s tutorial can help). It’s a good idea to build 2-4 separate personas for your most likely or desirable customers. If your marketing personas are outdated or wrong, make the necessary changes. Keep in mind that your buyer personas might evolve over time, so it’s important revisiting them every few years or months.
5. Failing to develop a distinct voice
You must have a distinct voice for your online store to prosper. This sets your online store apart from the competition and increases brand recognition. Developing a voice also helps to distinguish your ecommerce brand and ensures that buyers can recognise you in an online environment. Using a distinct tone in your content can help your business become more engaging and relatable. It makes individuals want to share your material with their peers when they see it appear in their Newsfeed.
6. Having a Difficult Checkout Process
You have to make it simple for individuals to do something as serious as give you their money. This holds true for your checkout procedure as well as anything else. Instead of making customers jump through a dozen hoops to purchase your stuff, make it simple and quick – they’ll be more inclined to buy and suggest your site to others. Offering a guest checkout option is a terrific and simple method to do this. Less effort equals a faster transaction.
7. Inadequate Search Functionality on the Site
You must make it simple for customers to search your site if you want them to interact with your products. The difference between a pleasant and a frustrating user experience is site functionality, therefore make sure your platform is easy to use. Use a tool like Nextopia to get assistance, which provides ecommerce site search and navigation services. By ensuring that your consumers can quickly identify the things they wish to buy, a service like Nextopia can help you enhance conversions and customer happiness.
It all starts here for a better ecommerce store.
It pays to follow these suggestions if you want your ecommerce store to prosper. Fixing common ecommerce blunders will help reduce your abandoned cart rate, enhance ecommerce growth, and produce happy consumers, in addition to making your store more navigable for customers.