A new algorithm applied to internet search data, developed by a team of international researchers led by Royal with New academic algorithm identifies elevated domestic violence levels during lockdown Holloway has suggested that domestic violence incidence may have risen in London by up to 40 percent during the first COVID-19 lockdown in 2020: a figure 7–8 times larger than estimates based on police data for google digital marketing course.
The new algorithm, detailed in the study “Quantifying domestic violence in times of crisis,” can be used to assess domestic violence levels in real time with the help of New academic algorithm identifies elevated domestic violence levels during lockdown, presenting a potential solution for crime measurements otherwise reliant on historic or outdated data google digital marketing course..
The researchers identified 35 keywords frequently searched online by domestic violence victims, including terms relating to: support, refuge, charity, aid, legal protection, law enforcement, as well as information on threatening and abusive relationships. Using daily search intensities for these keywords from Google Trends, the researchers were able to construct a search-based measure of domestic violence incidence by identifying which of the keywords predicted domestic violence crimes reported to the London Metropolitan Police in the five years prior to COVID-19.
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When then applied to the spring 2020 lockdown period the researchers observed a drastic increase of 40 percent in domestic violence-related online activity. In contrast, police reported domestic violence crimes saw only a modest increase of 6 percent, suggesting that victims were less likely to report to the police during the lockdown.
The research suggests that the London Metropolitan Police might have recorded an additional 4,700 domestic violence crimes over the lockdown period (on top of the 21,500 they did record), had the rate of reporting to the police during the period measured continued at the pre-pandemic level.
From the outset of the pandemic, there were significant concerns about the potential impact of lockdowns on the incidence of domestic violence. Whilst under normal conditions, police reports provide reliable information about the variation in domestic violence incidence, in the context of the pandemic there were also concerns that the lockdowns reduced victims’ willingness or opportunities to report abuse.
Professor Dan Anderberg, head of the Department of Economics at Royal Holloway, said: “The results from the current study show that concerns, raised at the time, that victims of domestic abuse were less likely to report to the police during the lockdown were well-founded. Going forward the research also provides a tool for monitoring the level of domestic abuse incidence in real time.”
The research from Professor Dan Anderberg at Royal Holloway, Professor Helmut Rainer at University of Munich and Dr. Fabian Siuda at Vienna University of Economics and Business was developed during spring 2020 lockdown, with the three economists keen to address the problem of measuring the potential rise in domestic violence during the pandemic.
More information: Quantifying Domestic Violence in Times of Crisis. www.cesifo.org/en/publikatione … iolence-times-crisis
Citation: New academic algorithm identifies elevated domestic violence levels during lockdown (2021, December 14) retrieved 15 December 2021 from https://phys.org/news/2021-12-academic-algorithm-elevated-domestic-violence.html
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Amazon to shutter Alexa.com
We will be retiring Alexa.com on May 1, 2022
Twenty-five years ago, we founded Alexa Internet. After two decades of helping you find, reach, and convert your digital audience, we’ve made the difficult decision to retire Alexa.com on May 1, 2022. Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more.
Alexa.com was the go-to site to check web traffic. Back in the day, there were a handful of companies that regularly dominated the web traffic rankings. Memory serves, nytimes.com and Kottke.org were always near the top of the list.
From the Alexa Wikipedia page:
Alexa was founded as an independent company in 1996 and acquired by Amazon in 1999 for $250 million in stock.
Have to wonder when Amazon made the decision to use that name for its voice assistant and how much it helped that decision that they owned this domain.
Also wondering why they are shutting down the site. Is something new coming to Alexa.com, or is this purely not a viable business for Amazon?
4 SEO Tips for Financial Advisors
With markets and the global economy in disarray, more people than ever are turning to financial advisors and analysts to help them make sense of the chaos and, importantly, how to preserve their wealth. Inflation is an issue for investors virtually everywhere, and knowing how and what to invest in are at the forefront of everyone’s mind.
Financial advisors have the experience and knowledge to make a difference, but in order to attract new clients and grow your business, you must first get your name and brand out there. With that in mind, below are
4 important SEO tips for financial advisors.
Pay for Quality Content (Or Write it Yourself)
The phrase “content is king” is one that has been used and abused by many professionals with websites over the last decade, but it’s true: content is the ruler of the internet, and the aim of a search engine is to organize and distribute relevant material.
To demonstrate to the search engine that your material is relevant, you need to incorporate your selected keywords within it. However, the key is not to pack your website with keywords – this is known as “keyword stuffing,” and search engines might penalize you for it. Instead, concentrate on producing well-written content with a few natural but deliberately placed keywords. If you need help with the research and writing of your content, you can find professional SEO agencies by searching something like “SEO Brisbane” that will help you plan and execute everything from the ground up.
Many financial advisers — and many other business-minded people — often think to themselves, erroneously, “OK, so I need content. “How can I churn out content as quickly and inexpensively as possible?” This sort of thinking is a mistake, however. Don’t just go to a freelancer website and outsource your content for $10 for each piece. It’s always worth it to pay more or spend more of your own time writing meaningful, evergreen content that will attract a steady flow of traffic over time.
Build High-Quality Backlinks
Another foundation of SEO is the creation of backlinks. Backlinks are hyperlinks hosted on other sites that lead back to your website. They inform search engines that another website values your material enough to link to it, which helps establish authority and allows you to rank higher.
The content of connected sites is also taken into account by search engines when determining the quality of a link. That is, when inbound connections to your website originate from other websites with content similar to yours, search engines will deem these links more relevant. However, if your connections originate from sites with absolutely unrelated material, they will be irrelevant.
Optimize Your Site for Speed
Google has made it clear that one of the criteria utilized by their algorithm to rank pages is site speed. As a result, if your site is sluggish to load, it may have a negative influence on your results.
A fast-loading website is also essential for a positive user experience. People don’t like to wait for pages that take a long time to load; hence they have a higher bounce rate. Site visitors, and especially those on mobile devices, will abandon a site that takes more than three seconds to load.
There are plenty of free applications that will examine the speed of your website and provide you with a thorough report on how to make it quicker. They can also inform you when a page is slow – this is useful if you have web developers working on new pages for you and want to be warned if they are slow.
Similarly, one of the factors that Google considers when deciding search ranks is the volume of incoming visitors. If your domain receives a large number of frequent visitors, they’re most certainly there for a reason—and other individuals doing similar searches will most likely find your material informative and useful as well. There is a lot of noise to wade through there when it comes to finding solid financial information.
People are more likely to visit your website after viewing a video on YouTube or another social media channel than after viewing any other sort of content. This is one of the primary reasons why so many B2B and B2C companies have started their own video websites and are aggressively investing in video content.
The more video content you develop, the more high-quality traffic you can direct to your sites, which will improve your overall SEO in the long term.
There is a lot you can do as a financial advisor to increase your brand awareness, drive traffic to your website and establish yourself as a competent, informed voice on all things finance. The foundation of all of that is a strong SEO strategy and an understanding of what you need to do to appeal to the search algorithms and get your name and website out there in front of as many people as possible. Keep the above SEO tips in mind and outrank your competitors and enjoy more organic traffic to your website.
The Top 10 SEO Tips: How to Rank Higher and Get More Traffic for Your Blog
In 2021 Traffic is the prerequisite for any successful business. Just like how a typical brick-and-mortar shop needs people walking around to see their shop, an online business needs eyeballs as well.
The problem is that many new entrepreneurs, lack the financial budget nor knowhow to generate tons of traffic for their businesses.
And then in the early internet marketing years, a group of people came up with the term SEO Marketing and this has been the forefront for free traffic generation till today. Let’s dwell deeper into this amazing phenomenon.
Section 1: SEO and the changing internet marketing landscape
Here are the major factors influencing the way people are looking for information online:
- People are becoming more passive in the way they search for stuff online.
- This has a direct impact on how well people are going to rank.
- Our research has shown that most people looking for information online only go through a few pages on a website before searching for the answer to a question.
- People are choosing fewer search terms for their search queries.
- Search engines are ranking websites based on how often they are updated with content.
- Search engines are also ranking websites by the volume of links and the popularity of those links.
- Content will always be king, especially for newer blogs.
- The online world is currently dominated by social media.
The fundamentals of SEO
- SEO or Search Engine Optimization is the art of increasing the ranking for a particular web page on search engines. For example, Yahoo, Google, Bing, or any other search engine you might use, the website ranking would be more or less based on the organic traffic it has garnered.
- The kind of traffic that you are looking for should be highly targeted. This is done by keyword-targeting, content-targeting, site-optimization, using backlinks, and best SEO practices.
- These were done and made to optimize the content on a website for SERP rankings.
- Even with the optimization efforts, the number of visitors to the website wouldn’t be substantial, and so the industry is born.
Optimizing your blog for SEO
- We’ll discuss 3 core points today, which I think are crucial in the process of creating engaging content that works for SEO.
- Less is more. A good SEO practitioner can be a boring writer.
- Think about your blog’s readers. Would you like to read the same blog again? If your answer is “no” then I highly recommend you focus on perfecting only a few keywords that will drive traffic and having that extra word count to do an awesome topic explanation.
- This is the idea behind ‘think beyond keyword research.’
- Understanding Google’s algorithm
- A very simple equation with Google’s secret sauce.
- The Google algorithm will rank web pages by measuring the quality of the site, their authority, and the relevance of the page to the user’s search query.
How to rank higher with social media marketing
- Social media marketing is one of the topmost keywords that every business needs to understand when trying to rank higher. But getting traffic is just one piece of the puzzle.
- Hiring an SEO expert to do the work is another element that’s involved. How about you solve both the problems? We are now going to show you how you can use the most popular free marketing tools to generate the number of social media followers, likes, shares, etc, that you need to rank higher and achieve that dream.
- 1. Keyword Research
- Let’s be honest here. Most people are confused about what they should use to increase the number of social media followers they have. With an average user spending around 3 to 4 hours on social media, you need something to make your time worthwhile.
What are the top 10 SEO tips?
The first thing that comes to mind when people think about SEO, is “link building.”
In layman’s terms, link building is the process of getting other sites to link to your website. Link building can be fairly easy, and other users can do it for free. The “difficulty” comes when you want to target higher quality and more authoritative sites to get better results.
A lot of SEOs focus on link building, and I tend to agree, it is a great method.
What is a backlink?
A backlink is another page or link from another site on the web to yours. These backlinks are important because they allow other websites to read and understand your blog content.
1. Offer something valuable to your readers
This doesn’t mean that it wasn’t a good product or service.
2. Use a catchy title for your blog posts
It is a sure-shot way of getting your top rank from Google search. If you write a post title using phrases like “Best SEO tools to get top ranks on Google.”, “Top SEO tips to get the top rankings on Google.”, etc., is sure to attract many readers. You can also use taglines like “What makes SEO so great?” to your title.
Share your posts on Social Media Networks
The most important factor in attracting a person to your website is the number of social media links. If you post a lot of interesting articles on social media like Facebook, LinkedIn, and Twitter, a person will click those links to get an insight into your industry and the content.
Ensure your posts are related to your business
You can also use several images as the post titles.
3. Add a great call-to-action in your post
Marketers say that to be successful at SEO, you need to create engaging content. This means that you need to write content that engages the reader.
If you want to rank high on Google, your content needs to attract people to your site.
You can use tools like BuzzSumo to look at what is popular and appealing to the audience at large.
4. Share with others what you know
SEO and Social Media Marketing have a symbiotic relationship. It needs the human touch while SEO helps to get the traffic for your business.
. You can check out various SEO marketing tips and techniques online.
If you google “how to SEO marketing” in Google, this search result will pop up. This search is a direct result of Google giving importance to SEO Marketing.
New academic algorithm identifies elevated domestic violence levels during lockdown
More and more SEO experts are now promoting SEO for Social Media.
5. Participate in online communities to learn more
From young and impressionable, you can get to learn a lot about business, life, and technology from these platforms.
New academic algorithm identifies elevated domestic violence levels during lockdown
6. Keep up with trends in your industry
Google regularly updates its algorithm to counter any fraudulent websites which are common today.
Therefore, the first thing you should do is keep track of the latest SEO trends and developments in your industry.
Are you also wondering how can you keep up with the latest trends? There are many tools out there that can help you do that. For example, many tools track keywords, backlinks, and more.
As you can see, if you are still wondering what is SEO, it is nothing but search engine optimization.
SEO takes a variety of services, some of them include website audit, structured content development, marketing, etc.
Thanks for Reading This Article. I hope you have found the information I gave you in this article