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The Most Important Trends in Digital Marketing

Digital marketing trends are constantly changing, so before you know it, a new trend in digital marketing will have arrived. Every marketer would move up to the following year if time travel were available to get a look at what lies ahead for digital marketing We must make do with a prognosis of what will happen in the future and make a case for what digital marketing will look like in 2022 since we are still living in the age of forecasts.

Online marketing with artificial intelligence

1. Smart Speakers: A New Channel for Digital Marketing

One of the important latest advances is the emergence of smart speakers.

The installed base of smart speakers is expected to reach 207.9 million by the end of the year, up from the 56 million smart speakers that consumers purchased in 2018.

According to the Social Report, smart speaker manufacturers will sell around 94 million devices in 2019.

Smart speakers are getting more popular, giving marketers a brilliant chance to advertise and promote their goods and services. In 2021, your company can adopt smart speaker marketing and promotion in two ways:

‘Branded Skill’ or ‘App’

You can develop a custom Google Home or Alexa skill that promotes your business and offers your audience a helpful service. With the help of Alexa Skills, marketers can connect with their audience by providing them with information about the industry, useful products, and more.

Flash-briefing

Getting the morning news, weather, and other daily information through a flash briefing on Alexa is growing in popularity. Users have complete control over the news sources, blogs, and other ‘Skills’ that their smart speaker plays.

2. The  Rise of Voice Search

The widespread adoption of voice search technology is another growth and progress that is now having an impact on the world of digital marketing. The way search also experts design websites to rank for specific keywords and queries is changing as a result of voice search.

By 2020, voice searches are predicted to make up 50% of all searches, providing new marketing opportunities for online advertisers. The most important thing you can do to prepare your website for voice search is to use long-tail keywords like “most costly women’s clothes brand” rather than a general term like “clothing brand.”

3. Chatbots in Marketing

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Using chatbots for marketing and advertising is the upcoming trend in digital marketing. Chatbots have been used by businesses for a while, and marketing is greatly benefiting from the trend.  

Chatbots on Social Media

Messenger app to request an Uber ride. Chatbots are speeding the buying cycle and simplifying In digital marketing, chatbots are increasingly being used in a variety of ways to improve client interactions and experiences. For instance, Uber now lets users utilize Facebook for the customer experience by fusing marketing channels with the point of sale.

AI-driven Chatbots 

Clients and customers can receive a personalized experience from a chatbot driven by AI. With predictive analytics, Bank of America’s chatbot can anticipate clients’ demands and help them navigate challenging banking processes. It can handle any consumer inquiry. Even helping clients make payments, check accounts, or save money is something these chatbots can do. These meetings significantly impact how brands position themselves as “customer-first.”

4. The Age of Augmented Reality (AR)

In 2020, it’s anticipated that augmented reality (AR), the following and most hopeful trend in digital marketing, will surpass virtual reality (VR). It is one of the hottest trends in the industry and has established itself in digital marketing as well.

Large organizations like IKEA are already adopting AR. The IKEA Place app, released in 2017, enables users to view exactly how the furniture will fit and look in their homes before making a purchase. This type of marketing, also known as “experiential marketing,” aids companies like IKEA in providing customers with distinctive experiences that determine if customers make a purchase or not.

Targeted Marketing

1. Personalize Your Marketing Efforts

How well you understand your target market will determine your marketing strategy’s success. Every time you contact your customers or prospects through digital marketing, you gather a tonne of data. And on that, the following digital marketing fad focuses. You may use sophisticated business intelligence tools to make sense of this data, develop precise buyer personas, and derive insightful conclusions about customer preferences, behavior patterns, and more. You can design tailored messaging and campaigns using these findings.

Create Unique, Personalized Content: By producing distinctive content that increases brand retention and recalls among your clients, personalization can even help you differentiate yourself from your competitors. An outstanding illustration of this is Coca-Cola’s “Share Cola’s A Coke” promotion. The campaign attracted a sizable number of millennials and increased conversion rate and sales by printing popular first names on Coke bottles.

2. Communicating on Private Messaging-apps

It’s time for companies to focus on effectively using private messaging applications in 2021. Recently, messaging apps for smartphones like WhatsApp, Viber, and WeChat have become very popular. Businesses are recognizing the value of both private messaging groups and private apps. With WhatsApp’s 1.5 billion active users in more than 180 countries, marketers can promote their goods and services to a large audience without ever directing them to their website. Another feature of WhatsApp enables you to create WhatsApp Business accounts and leverage Facebook advertisements to provide WhatsApp users the option to call or chat with their customer service team with just one click.

Short, DIY videos

Short video posts have replaced status updates and carefully managed photo tiles on social media thanks to TikTok. Other platforms quickly joined the trend, with Google focusing on “shorts” and Instagram debuting its Reels feature.

Short videos show the quick rate at which we consume content and the importance of clear, concise messages or captivating content that invites participation, whether it be learning a new dance, taking on a challenge, or answering surveys and polls.

Everyone can use their phone to put together a brief film that isn’t particularly professional, which is one of the best things about these short videos. Additionally, younger viewers prefer these brief, captivating videos that are authentic, behind-the-scenes, DIY, real stories, and have a less polished appearance.

Tell a real story

Stories are important to brand marketing at all times. However, consumers are sick of hearing how you, the brand, think your products or services are better than the competitors when it comes to selling your product in the contemporary market. They are interested in learning how you met their needs and expectations by keeping your promises.

This does not indicate that brands should back off and allow their customers’ opinions to speak for themselves. Instead, businesses should explain through tales and client testimonials how the product or service may help to address a particular problem rather than simply informing the consumer about the advantages of their product or why it is superior to those of their competitors.

Focus on your audience

Because of the nonstop onslaught of content in their feeds for more than a year, social media users have grown bored, worried, and occasionally depressed. Even some people have canceled their accounts after taking the plunge. It would be an understatement to suggest that those who stay face the daily deluge of advertisements, campaigns, and news that flood their social media feeds.

Don’t be one of the accounts that get unfollowed because, as the digital landscape changes, consumers are becoming pickier about the media they receive and consume. As a result, their expectations are high.

Privacy, transparency, and trust-building

Due to the availability of digital advertising, people are becoming increasingly distrustful of the content they are being targeted with. Due to the change in how users’ behavior can be tracked in 2022, digital marketers should be planning for stronger privacy regulations.

Google has stated that it would stop using third-party ads by 2023. This implies that many marketers and advertisers will need to review their strategies.

Artificial intelligence in digital marketing

Artificial intelligence (AI) developments in recent years have allowed more logical reporting while automating routine marketing duties like tracking website traffic and enhancing search engine optimization for natural reach.

But it’s time to look to the future and how AI will affect digital marketing, not just what we have already learned from it.

With the development of AI technology, capacities have expanded, from automating operations and campaigns to anticipating what clients are likely to want next. AI is capable of analyzing more data, more quickly than humans. For this reason, it may use the vast data set already available to examine client behavior and purchase history. Then, be able to make a specific product or deal suggestion or even a custom advertisement.

Google Verified Listings for Local SEO

Your Google My Business listing offers helpful information and helps determine your location for companies that operate locally, such as a plumbing firm or a veterinary clinic.

Being found in “near me” searches is made easier by having a geographically defined service area with your Google My Business listing. It enables clients to discover additional information about your company in Google Search results. Your open hours, address, and user-submitted star ratings can all be seen by a potential customer at a glance.

  • You can edit the information about your company that appears in Search, Maps, and other Google services.
  • Verified companies are regarded as being more reliable and respectable than unverified rivals.
  • If another person tries to pose as the owner and claim your listing as their own, you can stop them by verifying your company and preventing fraud.

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Visual Search

Instead of typing a description into Google, users may now upload an image and learn more about an object just by looking at it. When users upload a plant photo, the search returns information about the species, whereas a landmark image returns historical information. Similar items and their locations are returned when a user searches for a product. Search engines like Google Lens, Pinterest Lens, and others turn a user’s camera into a search engine.

How can your company benefit from visual search? You can include high-quality photographs that are tagged with illustrative keywords in your online gallery, add an image search function, and (if your target audience is on Pinterest think about running ads there. Some who advertise with them profit from increased search results for their brands.

Online Reviews

Your company’s capacity to draw in new customers or clients can be made or broken by online reviews. While any business can promote its goods or services, only real, objective reviews from actual customers are reliable. Numerous evaluations from credible sources can set your company apart from the competition and begin to establish confidence before they even visit your website.

Google Business offers the most helpful reviews for businesses. They are the most visible, and people can contact or visit your website thanks to your Google Business listing. While Yelp is appropriate for restaurants and comfort businesses, Facebook is also a great source of online evaluations that you can use to create a comments page on your website.

Conclusion

The trends in digital marketing are always. For the foreseeable future, we believe the aforementioned strategies and concepts will completely change the sport. How do you feel? What marketing fads do you forecast? Send us a tweet with your opinions and forecasts for the digital platform.

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