It’s been only a decade since beauty influencers came into the market and changed the marketing strategy for almost every industry. While traditional marketing still serves as a business marketing strategy, enterprises have invested heavily in influencer marketing strategy in the last few years. Mainly the fashion and the beauty industry has started relying heavily on beauty bloggers on instagram.
This is mainly because, specifically, these two industries have considered the one billion Instagram users active every month, out of which half of the users use this social media platform every day.
In such a scenario, if you are in the beauty business and have not considered collaborating with beauty influencers on Instagram, then you deny your business the chance to grow to its potential. Anyone interested in using influencer marketing strategy for their beauty brands needs to think beyond celebrity influencers. First, the Kardashian-Jenner sisters, Victoria’s Secret models, sportsmanlike LeBron James are expensive. Second, as a startup company, you need to get vetted by someone else before agreeing to collaborate with you.
The best way to go forward with influencer marketing is to find beauty bloggers on instagram who can be nano, micro, or macro influencer. But the question often remains how to find the right beauty influencers on Instagram?
In this article, we will provide you with the necessary steps to find beauty bloggers on instagram who would be the perfect fit for your brands and products.
Two Steps Even Before Your Search Begins!
Before you begin your search for the influencer, you have to consider two vital steps and follow them. Just because you are into beauty and cosmetics, that doesn’t mean any beauty influencer would do. within the beauty industry, there are categories and different sets of target audience and demography, so as the owner of the brand, you need to:
- Know your target audience
- Know the type of influencer you want to work with, which includes the influencer’s personality.
These two steps are vital in the success of your influencer marketing because they will determine the kind of people who will gravitate towards your brand/product.
For instance, teens and college-going girls would find chirpy and personality influencers more attractive. Whereas matured audiences will fail to relate with the cute or goth girls, they would want someone with more maturity and calm.
Once you have decided on these two steps, you can move on to the next step of finding the beauty influencers on Instagram.
How To Find Beauty Influencers On Instagram?
Since ideally, you are looking for influencers who would match your buyers’ persona, the best way to go about it is to check out the dictate of the influencers you want to collaborate with. Here are five steps that you can use to find the right beauty influencer for your brand or product.
- Are Any Of Your Followers Influencers?
Go through your list of followers and see if there are any influencers, even if they are nano influencers. If you find someone like that, check whether they interact with the content you post, such as reposting your products for taking pictures with your products and posting them on their pages. These people can become your best influencers. After all, they are already promoting your product for free because they love it. So why not pay them to increase your product engagement?
- Relevant Hashtag Search
The next step involves finding influencers on Instagram by searching through relevant hashtags. When you promote your products or brand on any social media platform, using a hashtag is this sure shot way to increase its visibility. So while using your beauty brand and your beauty nice hashtag, you also have to master the Instagram hashtag search to find the influencer who aligns with your brand and products. Through these hashtag searches, you can find individuals who work as influences and post content similar or related to your products. But remember to check their followers and engagement rate too.
- Check Your Competitors
Knowing your competition is the best way to find an influencer willing to work with you. After contacting an influencer, the last thing you would want is to be turned down because they’re walking with your competitor. Also, checking out your competition allows you to find the gaps within their marketing with influencers which you can leverage for better marketing tactics.
- Search Google
Whenever we think about finding influencers on Instagram, we immediately consider searching through the social media platform itself. However, we would recommend you widen your search a bit more by taking the search to Google. For instance, it will help you find the niche on Instagram, mainly targeting specific demography or geographic location. For example, if you want to cater to the Korean audience, you want to hire a Korean influencer. So you can search like ‘Korean beauty influencers’ and then narrow it down to eco-friendly products if you are products are eco-friendly.
- Use Tools Or Agencies
The influencer business has created an industry of its own, and also tools are in place that you can use to find the right influencer for your beauty business. There are many platforms in the market where you can find influencers like Aspire IQ, Upfluence, or HypeAuditor, to name a few. You can also contact influencer agencies to find the right match for your beauty brand.
Want To Know Few Names To Collaborate With?
- Kathleen Dougherty
- Olya Mosendz
- Aja Allen
- Alena Switzer
- Ariel Manigault
Final Words
Finding beauty influencers on Instagram takes time and skill. Only when you engage, or influencer will you know the time searching for them has been worth the effort and expense. But you are not alone in this search so why not contact us and start your brand journey towards exponential growth by collaborating with the right beauty influencer on Instagram. So let us help you find the right influencer while focusing on other respects of your brand and getting it ready for your audience.
