Imagine that the first page of Google is the main street in your city, where all the other healthcare institutions are. So many people go through it looking for a place to take care of their health.
If your clinic is not on this high street, do you believe your patient will go even further to find your services?
Google is basically like that! If the patient searches for service in the browser, he will hardly go to the second, third, or fourth page to find what he needs and click on one of the first results options.
But to put your clinic on the main street, that is, on the first page of Google, you need to create a solid and well-structured digital marketing strategy. Want to know how to do this? So, read on and learn!
Start by structuring a good plan
Everything flows better with organization, so having a well-structured plan thinking about the current objective – putting your clinic on the first pages of Google – will help you.
And who will help you achieve good results in Healthcare Digital Marketing? Have you heard of it? It is digital marketing specialized in the health area, focused on attracting and retaining patients ethically and credibly.
This plan must include:
- Creating personas (your ideal patient);
- Content Marketing;
- Blog with keyword optimization;
- Responsive website.
It’s prudent to consider the amount of money you have available to invest in your goal, how long you want to achieve the expected results, and what you can do for your clinic to evolve even more.
One of our planning tips is the editorial calendar. You can program how many posts per week you will publish, which content you want to cover throughout the year, and which colorful months your clinic will participate.
Remember to create an increasingly close relationship between the clinic, its clinical staff, and its patients in this process.
Have a good SEO strategy
SEO is the first step of the Inbound Marketing methodology to make your clinic’s website stand out and the content you produce. In Portuguese, from English, Search Engine Optimization, or Optimization for Search Engines.
This feature is used to place your clinic on the first page of Google and, consequently, attract new people to your website, causing them to become new visitors and, possibly, patients.
The search engine – in this case Google – suggests the most relevant, reliable, and useful sites to those who are searching.
Thus, a technology with more than 199 ranking items is used, which analyzes all sites and defines the order in which they appear in the results, ranking them for each search term.
For example, if someone searches for the term: “how to treat kidney stone,” and your website meets Google’s requirements, and your content is SEO-optimized, your blog addressing the topic may be the first result in that person’s searches.
These search results on Google are called organic results, which take time and require organized work, so we reinforce: it is important to have a good SEO strategy.
Among the fundamental elements, we can highlight the use of certain keywords – we will talk more about this in this post -, the expected number of words, short sentences, and other items that are extremely necessary to move up in the organic search, placing your clinic in the first pages of Google.
Develop good content with keywords
To put your clinic on the first pages of Google, only good content cannot bring the expected results.
As we said before, it is important to have your persona defined, so you can develop rich, well-researched content made exactly for her and her needs and know the keywords she is most interested in.
So, in addition to your content becoming relevant to who you want to reach and creating a constant search for what is published on your clinic’s blog, you already have a kind of cloud of words that your patients would like to find in the posts.
It is necessary to focus on subjects you know and are an expert. Having this theme planning, thought flows better, and creation arises.
To help you in this process, a great ally is Google’s keyword planner, within Google Ads itself, which presents ideas for words and phrases related to your services.
And, so that you are always evolving, you can see the search frequency for that keyword in question in your region, that is, how many people search for certain terms in your city.
Be a reference in your specialty
Surely you’ve accessed content and come across links in the post that lead to posts on other sites.
Search engines understand these external links as votes for that content. This helps to measure the popularity and relevance of a website on the internet, you know?
So, if any reference company in the health area cites your content on their blog, it will help in the authority of your content.
Google identifies that your content was posted on an authority site and will give points to your publication, automatically helping your content rank.
It works as an indication, something that people do in everyday life – if not almost all.
They pay much more attention to a service that appeared on the recommendation of a friend than to one they got to know through pamphlets, for example.
In the digital world, this is called link building. Your content is more evident when this great site inserts your link into their post.
We recommend that you write well-researched posts and contain pertinent information so that you are more likely to have a link to your content on a reputable site.
Hire a specialist healthcare agency
Chances are, you’ll need help to reach your goal of getting your practice on the first pages of Google. And nothing better than an agency specialized in the health area to help you achieve results satisfactorily and positively, with ethics.
If you don’t know how to put the steps into practice, don’t have time for one more task, and have accumulated functions in your clinic, we don’t recommend overloading yourself.
A Healthcare Marketing Agency specializing in the health area can help you have a well-structured plan, offering correct assistance to organize your clinic’s digital marketing, executing the planned actions, and monitoring the results.
Thus, the agency will elevate your clinic’s marketing to a professional level, putting all knowledge into practice allowing you and your team to dedicate yourself exclusively to your patients.
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