As a critical position holder of your business, you know that search engine optimization (SEO) is essential to your success. But hiring an SEO consultant can be expensive, and you may not be sure what they should be doing for you.
In this post, we’ll outline the ten primary responsibilities of a professional SEO consultant. It will help you understand what they should do for you and help you decide the proper optimization for your business.
Defining and Setting Up SEO Goals That Are in Line With the Overall Business Goals
As an SEO consultant, one of your essential duties is to help define and set up SEO goals that align with the overall business goals. It means understanding the business inside and out and workings with the team to develop a plan that will help achieve these goals.
It’s also crucial to remember that SEO is an ever-evolving field, so you’ll need to constantly adapt to new learning and keep up with the latest trends and changes. It can include attending conferences, reading blogs, and subscribing to newsletters.
And of course, one of the essential duties of an SEO consultant is to provide clear and concise reports that outline the progress being made and recommendations for improvement.
Researching and Analyzing the Competition and the Target Market
As a professional SEO consultant, one of your essential duties is to research and analyze the competition and the target market. This information is vital to developing an effective SEO strategy.
You need to know what keywords the competition is targeting, their strategies to rank high on Google, and how to beat them. You also need to understand your target market inside and out.
- Like, who are they?
- What do they want?
- What are their pain points?
By getting an idea about your target market, you can create content and products that appeal to them and that they’ll want to buy. So ensure you take the time to do your research!
Conducting Keyword Research
A professional SEO consultant needs to research keywords to understand what people are searching for online. This information can help you regulate the best way to optimize your website and content to rank higher on search engine results pages.
Keyword research is essential for understanding your target audience and what kind of content they’re looking for. It can also help you develop ideas for new blog posts, products, or services you can offer on your website.
So how do you go about managing keyword research? You can use several tools and methods, including Google AdWords Keyword Planner and semrush.com.
See also; How to Do an SEO Audit
Planning and Implementing On-Page SEO Tactics
As an SEO consultant, one of your primary duties is to plan and implement on-page SEO tactics. It means optimizing your website’s content, structure, and layout for the best possible search engine visibility.
There are many things to contemplate regarding on-page SEO, but luckily, you can follow some primary recommendations to get started. Here are a few of the most important ones:
- Ensure your site’s title tag is clear, concise, and includes your primary keyword phrase.
- In your meta description tag, include a brief description of your site’s content and your primary keyword phrase.
- Use your target keyword phrase throughout your website’s content, including in the title, headings, and body text.
- Make sure your website’s layout is easy to navigate, and that all your pages are correctly linked.
- Optimize your images with keyword-rich file names and alt tags.
- Add social sharing buttons to your pages so visitors can share your content with friends and followers.
- Submit your site to directories and search engines like Google and Bing.
- Monitor your website’s search engine rankings and traffic levels, and make changes as needed.
- Keep up with the latest SEO best practices and changes to stay ahead of the curve.
- Continue learning and expanding your knowledge of SEO so you can stay ahead of the competition
Planning and Implementing Off-Page SEO Tactics
As an SEO consultant, one of your primary duties is to plan and implement off-page SEO tactics. What does that mean exactly? Off-page SEO is about optimizing your website’s online presence so you can rank higher on search engine results pages.
You can do multiple things to improve your off-page SEO, including generating backlinks, publishing guest posts, and participating in social media. Be proactive and consistent with your off-page SEO efforts if you want to see results.
So what are you waiting for? Initiate optimizing your website today and see how your ranking improves!
Analyzing and Reporting on SEO Progress
As an SEO consultant, one of your primary duties is to analyze and report on your clients’ SEO progress. It means looking at their website, their keywords, and the competition, and then putting together a report that outlines what you’ve found.
A good SEO consultant will always be upfront with their clients, telling them what’s working and needs improvement. And they’ll also be open to feedback so they can make the necessary changes to help their clients reach their goals.
Making Recommendations for Further SEO Improvements
As an SEO consultant, it’s your job to constantly be on the lookout for new and improved ways to help your clients rank higher on search engine results pages. And this means making recommendations for further SEO improvements, even after your initial work is complete.
It seems more like tweaking the wording of a headline or adding a new image to a web page. Or it might be more involved, like redeveloping an entire website from scratch. But whatever the case may be, you should always look for ways to help your clients get the maximum benefits out of their investment in SEO.
And, of course, you should also keep an eye on the competition, so you can stay ahead and continue delivering the best possible results for your clients.
Communicating With Clients about SEO Progress and Changes
So, what are the duties of a professional SEO consultant? Among the top responsibilities are communicating with clients about SEO progress and changes. The world of SEO is constantly changing; your consultant must keep you in the loop and what strategies need to be taken to improve your ranking.
It means sending reports regularly and communicating with you via phone, email, or in-person meetings. It’s also vital to be transparent and honest with your clients to understand about changes are being made.
Staying Up-to-Date With the Latest SEO Changes and Trends
As a professional SEO consultant, you must stay up-to-date with the latest changes and trends in the SEO world.
That means keeping track of Google’s algorithm updates, reading up on the latest research, and networking with other professionals in the industry. It also means being adaptable and willing to change your strategies as needed.
The landscape of SEO is constantly shifting, so it’s crucial to stay ahead of the curve if you want to be successful. Lucky for you, that’s something we specialize in here at Top Spot. We’re continuously tracking and monitoring the latest news and trends to help our clients stay ahead of the competition.
Providing SEO Training for Members of the Client’s Team
It’s also your responsibility to provide SEO training for client team members. It helps them understand how SEO works and how it can help you to achieve the best results.
SEO is a multiplex process, and it can take time for team members to get up to speed. But with the proper training, they’ll be able to contribute to the SEO process and help you achieve better results.
So you must take the time to provide training for all client team members. It will be result oriented in the end.
Conclusion
As a Professional SEO Consultant, your number one priority is to help your clients achieve their business goals by improving their website’s search engine ranking.
To do this, you must be well-versed in the latest SEO techniques and trends, as search engines continuously change their algorithms to provide the best results for their users.
You will also need to be able to communicate effectively with your clients so that you can understand their needs and collaborate on a plan of action.
In addition to these responsibilities, a Professional SEO Consultant should also be able to:
- Conduct keyword research
- Analyze website traffic
- Identify issues with website architecture
- Create and implement an SEO strategy
- Manage and monitor campaigns
- Generate reports
- Liaise with other professionals (e.g., developers, copywriters, etc.)
- Understand and keep up with Google’s algorithm changes
- Stay up-to-date on the latest trends in SEO
Provide training and support to clients
