With the holiday season on the horizon, many companies begin planning their marketing campaigns to gear up for all of the shopping that goes on during this time of year.
However, with so many other stores and businesses trying to get your attention and dollars, these holiday marketing campaigns may be more off-putting than they are welcoming. Let’s look at six holiday marketing campaigns to avoid over the holidays this year!
1) Do Not: Pitch all your products to your customers
The holidays are a time for family and friends, and show your loved ones how much you care. It’s not a time to pitch all your products to your customers.
Here are six-holiday marketing campaigns to avoid 1) Send out emails asking for more money: Gifts should be given freely. You shouldn’t ask people for more money in an email or other electronic message during the holidays.
2) Send out too many promotional messages: Yes, it can be tempting to promote every new product you have or offer on your website but if you send too many promotional messages then recipients will become tired of receiving them.
Instead, focus on promoting one or two products at a time so that they get the attention they deserve and don’t get lost in the mix of everything else you’re sending out.
2) Do Not: Promote Products That Aren’t Selling
If you’re promoting products that aren’t selling, you’re not doing your holiday marketing campaign any favors. Not only will this give your customers the impression that you don’t know what you’re doing, but it will also make them less likely to buy from you in the future.
Stick to promoting your best-sellers and leave the duds on the shelf. Promote Items That Can Be Easily Shipped: You can’t guarantee people will have time to go out shopping, so instead of running a promotion for something that has to be shipped, promote an item that can be easily picked up in-store.
Promote Items That Require Little Preparation: It may seem counterintuitive, but if you want people to get excited about your promotional offer, then promote items that require little preparation like a new drink recipe or home decor idea rather than something more complex like a turkey dinner or holiday craft project.
3) Do Not: Lead With Discounts
In the age of the Internet, consumers are used to getting discounts and being able to comparison shop. So, when they see a holiday marketing campaign that’s just a list of discounts, they tune out.
If you want to stand out this holiday season, don’t lead with discounts. Instead, focus on providing value and promoting your unique selling proposition.
Provide reasons why people should buy from you instead of going somewhere else. And offer personalized promotions based on a customer’s purchase history or browsing history so they feel valued and like they’re getting special treatment.
4) Do Not: Offer Free Stuff
Offering free stuff is a holiday marketing campaign that you should avoid. I know it sounds tempting, but trust me, it’s not worth it.
You’ll end up spending more money than you make, and your customers will be disappointed when they don’t get what they expected.
Instead of offering free stuff, focus on providing quality products and services at a fair price. Your customers will appreciate it, and you’ll be able to stay in business for the long haul.
5) Do Not: Oversend Promotion Emails
Do you know what’s worse than getting spam emails from companies you’ve never heard of? Getting spam emails from companies you *have* heard of.
This holiday season, don’t be the latter. Unless your recipients have explicitly signed up to receive promotional materials from you, resist the urge to inundate their inboxes with marketing messages. Not only is it annoying, but it’s also a surefire way to get your emails deleted without being read.
6) Do Not: Get In An Argument With Customers Over Offers
As a business owner, you should never get into an argument with customers over holiday offers. This will only reflect poorly on your business and internet marketing services in Canada.
Instead, try to be understanding and provide excellent customer service. Local digital marketing services can help you reach out to potential customers in your area and promote your holiday deals.
Affordable online marketing services can also help you reach a wider audience online. Avoid getting into arguments with customers this holiday season by promoting your business with local internet marketing services.