When optimising your blog entries for keywords, it is not necessary to add as many keywords as possible. Nowadays, this is extremely detrimental to your SEO since search engines consider keyword stuffing to be unethical (i.e., including keywords as much as possible with the sole purpose of ranking highly in organic search). It also does not give a pleasant reading experience, which is a ranking factor that search engines are increasingly emphasising to ensure you’re answering your visitors’ questions. As a result, you should use keywords in your text in a natural and unforced manner. One or two long-tail keywords every blog post is a decent beginning point. While you may use multiple keywords in a single article, keep the topic of the piece in mind.
Why long-tail keywords?
These longer, often question-based keywords keep your post focused on your audience’s specific goals. For example, the long-tail keyword “how to write a blog post” has a much greater SEO impact than the short keyword “blog post.”Website visitors that use long-tail keywords are more likely to read the entire piece and then contact you for further information. In other words, they will assist you in generating the correct kind of traffic – people who will convert.
Use keywords strategically:
Now that you’ve identified one or two keywords, it’s time to use them in your blog article. But where should you include these phrases to rank high in search results?
You should strive to incorporate your keywords in four places: the title tag, the headers and body, the URL, and the meta description.
The title (i.e., headline) of your blog post will be a search engine’s and reader’s first step in determining the relevancy of your content. So, including a keyword here is vital. Google calls this the “title tag” in a search result.
Headers & Body:
Mention your phrase on a frequent basis in the body of your article and in the headers. This entails incorporating keywords into your writing but only in a natural, reader-friendly way. Don’t go overboard, otherwise, you’ll get penalized for keyword stuffing.
Search engines utilize your URL to determine the content of your article, and it’s one of the first things they look for when crawling a website. Because each article has its own unique URL, you have a great opportunity to optimize your URLs on every item you publish — therefore put your one to two keywords in it.