What is the Difference between Branding & Marketing

Branding and marketing are basically two different sides of the same coin. Many branding agencies in Kolkata will often mention the two interchangeably, but they are quite different from each other. Some may explain and tell you that both are the same and understanding it can be confusing at times. This is because they do have common similarities but are distinctly different. 

The key to flourishing your business lies in understanding and mastering both branding and marketing. In this way, you can correctly harness its benefits and put your business on the path to success. Kolkata consists of various marketing agencies that help you strengthen your business in terms of both branding and marketing. 

Allow us to explain both branding and marketing. So, you can master both for your business.

What is Marketing? 

Marketing is a business activity that involves promoting a company’s products or services. The basic purpose of marketing is to build interest in a product or service. Marketing is a series of activities aimed at communicating a company’s benefits and what it has to offer to its niche audience. Marketing agencies in Kolkata carry out various forms of marketing with specific activities such as :

• Search engine optimization 
• Web design and development
• Pay per click 
• Digital advertising 
• Social media marketing 
• Email marketing 
• Direct mail marketing
• Graphic designs 
• Trade show marketing
• Traditional media placement

These activities are carried out depending on the amount of money one is willing to spend to reach out to audiences. To develop a proper and successful marketing campaign, a business must get in touch with a marketing agency in Kolkata. 

What is Branding? 

In comparison to marketing, branding is more internalized. It mainly revolves around figuring out who you are. The success of your marketing activities and your business in general hinges on the definition of your brand. Branding agencies in Kolkata would suggest your branding activities be clear, succinct, and consistent. Consistency in all parts of your brand will help you gain recognition and pave the way to a good reputation. Some forms of branding activities are :

• Name and logo design
• Colours and font development 
• Guides to brand style and creation
• Creating a tonality and voice
• Mission and vision statement
• Development of core values and principles 
• Reputation management
• Other uniques identities of the brand 

Now that you’re aware of branding and marketing individually, it is necessary to understand that the two need each other. For instance, a logo on an Instagram post is enough to intrigue the audience. Yet it is not enough to generate sales. It is through marketing such as social media posts that you can generate leads and sales. 

Branding and marketing are two distinct aspects of a company or business. They do, however, rely on one other and, when used appropriately, each contributes to the success of the other.

Having a strong branding foundation in place from the start will help your marketing efforts the most. This will help digital agencies in Kolkata to promote the products and services while also showcasing the brand’s attributes. People will be more familiar with the brand and what it represents. Therefore, a solid marketing effort can yield a maximum return if you have effective branding in place.

Some Differences You Ought to Remember : 

• Branding is a strategic activity whereas, marketing on the other hand is tactical
  
  This means that although marketing efforts may contribute to a brand, it is the brand that is bigger. The brand remains even after the marketing tactics have been used. According to branding agencies in Kolkata, the brand determines loyalty.

• Marketing brings out the buyers while branding makes loyal customers.
  
  Marketing actions such as policies, ads, marketing promotions, etc affect and inspire sales. Marketing agencies in Kolkata invest in sales through the help of well-executed marketing efforts. Whereas the returns for investing in brand efforts bring in loyalty, less employee turnover rate, customers who become ambassadors, etc. We hope that this blog was informative and educative to help you learn about the differences between the two. If you are in search of a digital agency in Kolkata then do get in touch with Digitale. Here you can expect the best branding and marketing efforts that are tailor-made to suit your business.

Get in touch with Digitale today and help your business move in the right direction!